Press Release

Saora Inc. Named as "Red Herring 100 Global" Award Winner for 2007

Released on Dec. 4, 2007

Saora Receives "Red Herring Global 07" the Top 100 Tech Startups in the World Award, December 3-5 in Seattle, WA.

Event brought together the best privately held companies in the world.

Tokyo. December 4, 2007 -Saora Inc. represented by Dr. Aruna Rohra at the landmark event, Red Herring Global, in Seattle, WA, December 3-5. Here Red Herring, Inc. announced today that Saora Inc. has been officially selected as a winner of the prestigious Red Herring 100 Global Award.

Red Herring Global is the culmination of a year's work of scouring thousands of privately held companies from around the world. During this time they meticulously selected 200 of the top companies from Europe (March), North America (May), and Asia (August). To end the year with a bang, the Global Top 100 are chosen from this pool of companies and presented to the world at this premiere event. In addition, for the first year of this event they invited previous finalists and winners to apply. It is for the first time in Red Herring, Inc.s history they pooled past winners and finalists of its Red Herring 100 awards and select the top 100 privately held companies in the world, The names of the 200 companies short-listed as finalists for the Red Herring 100 Global 2007 along with the 100 announced winners can be found online at

The Red Herring editorial team carefully selected the winning companies based on both quantitative and qualitative criteria such as financial performance, technology innovation, quality of management, execution of strategy, and integration into their ecosystem.

"We are honored to be selected as a Red Herring 100 Global Winner and greatly appreciate the effort the Red Herring team has put into making these selections and hosting the event. We would like to take this opportunity to thank our users and well wishers, such as Red Herringe and to reaffirm our commitment to continue bringing to you' products which are not only innovative, but a joy to use'. Thank you," said Dr. Aruna Rohra, CEO , Founder, of Saora Inc. Prem Anand, Co-Founder & President, Engineering of Saora Inc. also expressed himself by saying "We are really excited and honoured to be selected as Red Herring 100 Global Winner."

"After a rigorous evaluation process, we're very happy with winners we selected," said Joel Dreyfuss, Editor-in-Chief of Red Herring. "There was a large pool to choose from and we're impressed by the caliber an innovative talent bursting globally in this business and technology sector."

The finalists and winning companies are celebrating this landmark event, Red Herring Global, in Seattle, WA, December 3-5. Red Herring 100 Global is an exclusive event honoring 100 cutting-edge private technology companies from across the Globe. Red Herring Global is an event for entrepreneurs and the large companies who are leading the global race in technology.

About Red Herring

Red Herring is a global media company uniting the world's best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine; an online daily technology news service; technology research, and major events for technology leaders around the globe. Red Herring provides an insider